Sports Related Works
Audience Persona
An in-depth analysis of the type of individual who follows the Athletes Unlimited brand and how to best reach them as a target audience.
Applying the PESO Model
A strategic messaging strategy using the PESO model for communications to reach AU's target audience and allow them to interact with the brand.
Media Release
A news release coming straight from Athletes Unlimited announcing their new Girls With Game event to the press. The release provides all details surrounding the event and ways to gain more infomation.
Media Advisory
A brief overview of Athletes Unlimited's upcoming anniversary event inviting guests and the media to come. A shortened version of the news release with only key details on the event.
Athletes Unlimited Collection:
Fact Sheet
A document providing the most relevant information about the upcoming Athletes Unlimited anniversary game day. Providing key points and facts, often paired with a media release or advisory.
Op-Ed
An article from the perspective of an Athletes Unlimited employee discussing the validity of their unique scoring system despite criticism from fans.
Pitch Memo and Contact List
A pitch to a head writer at Sports Illustrated, highlighting an exclusive event Athletes Unlimited is trying to promote. Accompanied with a list of five media contacts who would be intrested in the news AU has to offer.
E-Newsletter
A newsletter released from Athletes Unlimited's CEO, Jon Patricof, announcing their new partnership with The Virago Project. The new intiative is called "Mental Health Unlimited" and aims to improve the mental game of athletes everywhere.
Newsjacking
An opportunity taken by Athletes Unlimited to jump on the recent Travis Kelce and Taylor Swift relationship news during the Superbowl. The post, formatted for Twitter, highlights AU's work with female youth athletes using prominent news to gain traction.
Sports Continued:
Professional Bio
A short biography detailing the acdemic and professional history of Sam Bauman. Sam is the current media relations director for the Savannah Bananas.